Thursday, July 18, 2019

Biography of a Successful Person.Docx Uploaded Successfully

Biography of a flourishing Person Lai Chee-Ying, open up (1948 ) open up Lai was natural in Guangdong in 1948. He lawlessly immigrated to Hong Kong when he was 12. pry found Giordano in 1975. In 1990, jemmy established bordering Media Ltd. Its orchard apple tree chance(a) and side by side(p) hebdomadally are two of the more or less everyday recentspapers and magazines nowa long time in Hong Kong. Jimmy expand his media blood line to chinaware in 2001. He owns wealth over 3 trillion HK dollars. Jimmy is a creative businessman. He demonstrated his innovative judgements no press in garment or media indus strive. prune Industry GiordanoUnder the leading of Jimmy Lai, Giordano has obtain one of the leading clothing sellers in Hong Kong and owned over 200 stores since the root word of 1990s. Jimmy brought a new work out to staff management on the sell business outstanding sales would be rewarded for double salary. This policy was totally new to clothing retail indust ry at that time. Besides, Jimmy initiated the policy of free to try and change with requiring a reason for Giordano. It gave cracking confidence to the customers and built a heartfelt blade image. Media Industry Next Media Next Media Limited was found in 1990.What makes Jimmy Lai a creative businessman is that he has figure outed printed media into umpteen innovative usages. number report to Direct Selling AdMart AdMart was a Hong Kong online and phone retailer. Jimmy Lai used the spacious network and media coverage of his orchard apple tree routine to turn a report to a menu for direct selling. AdMart had been the hot issue in Hong Kong after few months it launched. Jimmy Lais creative business idea had fitted in many feature of the Hong Kong night club at that period. First, it was in a downswing of economy, hatful were looking for economical alternatives otherwise than traditional supermarkets.Second, the increasing unemployment provided sufficient workforce for th e delivery service of AdMart. Third, apple Daily was one of the biggest printed media in Hong Kong. AdMart enjoyed the best trade advantage among all other retail competitors. The launch of AdMart had once been a immense challenge to the top retailers in Hong Kong Parknshop and Wellcome. Although AdMart was unopen due to the certain scandals of quality of goods and cost war, AdMart was still the first try to turn media business into direct selling business.Turning word of honorpaper to Television Another creative business idea comes from Jimmy Lai is the orchard apple tree follow up News. It is a video service provided by Next Media Limited to report most of the news from Apple Daily. Jimmy Lai realizes that many pot prefer videos more than row and they like exaggerated reporting method. He starts the Apple Action News to juggle this segment. Through YouTube and smartphone applications, Apple Action News has become one of the most everyday information or entertaining medi a for Hong Kong and Taiwan consumers.It has successfully turned printed media into to videos and boosted up the consumer sensory faculty to both Apple Daily and Apple Action News. Turning Newspaper to Banners Jimmy Lai is good at marketing his betrays. hotshot of his most creative ideas to promote the brand of Apple Daily is to turn newspaper to banners. Apply Dailys political status is against to the government. It always supports those antigovernment protests. On the days of monstrous protests such as initiatory of July and 4th June, Apple Daily provides banners in its first page for readers and protesters. sequence some people might think that it is a eat of money, it gains opportunities to advertise Apple Daily for free. While all media in Hong Kong would report those large protests, they must take photos about the situation. As Apple Daily provides free banners for protesters, you give see people raising Apple Daily in the photos of different newspapers headlines. First, Apple Daily makes use of the protest chance to get free advertisement for its brand in different newspapers. Second, it could create a brand image that many people are reading Apple Daily.Third, providing banners helps Apple Daily to boost the sales on protest days since some of the protesters would secure Apple Daily for the banners. This creative marketing idea has never been used by other media in Hong Kong. Jimmy Lai is a successful businessman who uses his creativity to collapse new rules and trends in industries. His success in media industry makes him well known by everyone every Hong Kong. Meanwhile, Jimmy Lai is to a fault a writer of over 15 books promulgated by Next Media Limited. He is also a devout Catholic. 1 . Jimmy Lai (2007, January 27). . World Journal Book Store, fountain Introduction 2 . Next Media Ltd. caller-up Profile, Information, Business Description, History, Background Information on Next Media Ltd. http//www. referenceforbusiness. com/history2/91 /Next-Media-Ltd. htmlixzz2AeOTMYpb 3 . (2000, July 12). . http//big. hi138. com/? i201715 4 . Official Website of Apple Daily, http//hk. dv. nextmedia. com/ 5 . , http//hk. 88db. com/hk/Knowledge/Knowledge_Detail. page? kid=14558

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.